Custom Brand Guides at Artcraft Sports

At Artcraft Sports, we believe that a unified look is the foundation of a winning team or business. That’s why we offer custom brand guides-tailored documents that define your organization’s visual identity and ensure consistency across all apparel, gear, and promotional materials. Whether you’re a sports team, school, or small business in Phoenix, AZ, our brand guides help you make a lasting impression everywhere your logo appears.

Contact Artcraft Sports today to schedule a brand guide consultation and ensure your team or business always looks like a champion!

A brand guide (sometimes called a style guide or brand book) is a comprehensive reference that outlines how your brand should look and feel. It covers everything from logo usage and color palettes to fonts and embroiery guidelines, so your brand always appears polished and professional-no matter who’s wearing it.

Our experienced design team works closely with you to create a brand guide that fits your needs. Each guide typically includes:

• Logo Usage: Approved versions, spacing, and sizing rules for your logo on apparel and merchandise.

• Color Palette: Official team or company colors with Pantone, RGB, and CMYK codes for perfect color matching.

• Typography: Recommended fonts for names, numbers, and messaging-ensuring a cohesive look across all items.

• Embroidery & Printing Specs: Guidelines for stitch types, thread colors, and placement on different apparel.

• Mockup Examples: Visual previews of your logo and branding on jerseys, hats, polos, and more.

• Do’s and Don’ts: Clear instructions to avoid common branding mistakes.

• Consistency: Keep your look unified across all uniforms, fan gear, and promotional items.
• Professionalism: Present a polished image to fans, customers, and competitors.
• Efficiency: Make ordering new apparel and merchandise faster and easier-no more guesswork!
• Brand Recognition: Strengthen your identity and make your logo instantly recognizable.

• Professional and Amateur Sports Teams
• Schools and Athletic Programs
• Small Businesses and Startups
• Community Organizations and Clubs

No matter your size or industry, a brand guide is the key to looking your best.

Ready to take your brand to the next level? Our team will walk you through every step, from initial consultation to final delivery of your custom brand guide. We’ll even update your guide as your brand evolves, so you’re always ready for the next season or campaign.